About Us


Our Philosophy

Work plays a critical role in the ability of individuals to achieve desirable life outcomes; providing self-esteem, independence, empowerment, and pride.

Our Vision

We are Northern Wisconsin and Upper Michigan’s nonprofit provider of education, training, and career services for people with disadvantages as well as those with physical, mental and emotional disabilities.

Our Values

We believe that every individual is worthy of dignity and respect and deserves the opportunity to become an independent, fully contributing member of our society.


Employment has the power to transform lives by building self-confidence, independence, creativity, trust, and friendships. On behalf of everyone at Goodwill, we thank you, our community, for supporting our mission of “Changing Lives Through the Power of Work!”